A leading force in global advertising, Better Collective, has acquired Skycon Limited for a substantial £45 million (approximately $56 million USD). This strategic purchase has led them to adjust their 2023 financial projections.

Skycon will be integrated into Better Collective’s paid media sector, amplifying their scope and enhancing their services. This integration means Skycon will join Better Collective’s already extensive international sports wagering network, encompassing a foothold in the thriving US market. They will also be incorporated into a sophisticated AdTech platform currently under development by Better Collective.

Jesper Søgaard, Better Collective’s CEO and co-founder, conveyed his enthusiasm about the acquisition. He emphasized their dedication to expanding the paid media sector and shifting towards a revenue-sharing framework. The purchase of Skycon, with its solid grounding in revenue sharing, is a significant victory for their plan.

The agreement involved an initial payment of £25 million in cash, with the possibility of an extra £20 million contingent upon Skycon achieving certain performance benchmarks.

Søgaard underscored the collaborative potential of the two entities, asserting that Better Collective’s proficiency in media purchasing will undoubtedly unlock even greater revenue possibilities for Skycon.

Theres significant opportunity to expand this resource – introducing it to additional collaborators, venturing into uncharted territories, and maximizing the use of our exclusive, internal insights on sports enthusiasts.
This calculated purchase firmly establishes our position as a frontrunner in the industry.”

This declaration follows closely on the heels of Better Collective’s remarkable 2022 achievements, which witnessed their earnings surge by a substantial 52%.