Catena Media is entering the German affiliate sector by purchasing BrokerDeal.de for an impressive €3.6 million.

The Malta-headquartered performance marketing firm will initially pay €1.2 million (approximately $1.48 million) for the entirety of BrokerDeal.de’s affiliate holdings. To enhance the agreement and achieve that €3.6 million (€4.4 million) valuation, Catena Media is adding an extra €360,000 (€430,000) in freshly issued corporate stock.

However, there’s a twist! The arrangement also encompasses a performance-driven earn-out provision, implying the ultimate cost could reach €4.8 million (€5.91 million) within the next two years if BrokerDeal.de attains specific revenue goals.

What is Catena Media receiving in return? BrokerDeal.de is a website enabling users to compare and evaluate financial service intermediaries, and it features a substantial affiliate scheme. Catena Media was particularly drawn to the company’s robust foundation of “significant individual investors” and its projected €300,000 in earnings last quarter.

“It is a privilege to welcome BrokerDeal.de into the Catena Media fold and exciting that Michael Hinterleitner, Managing Director of BrokerDeal.de, has opted to remain with the business following the acquisition,” stated Henrik Persson Ekdahl, interim CEO of Catena Media.

This acquisition follows closely on the heels of Catena Media’s procurement of US-based affiliate enterprise BonusSeeker.com for roughly $8 million.

BrokerDeal.de, a financial firm based in Germany, saw substantial revenue gains in 2018, reaching nearly $11 million. This signifies a 69% surge in comparison to their 2017 earnings of $8.3 million.

The company’s accomplishments caught the eye of Catena Media, a leading digital marketing firm that had recently entered the financial services industry. Catena Media’s chief executive, Per Ekdahl, highlighted the strategic value of acquiring BrokerDeal.de, noting that it demonstrated their dedication to swift growth within this market.