BetMGM is making a big impact on digital platforms with a fresh promotional endeavor.

This powerhouse in the sports wagering arena, a collaborative effort between MGM Resorts and Entain, is launching its newest marketing push across a variety of channels. The initiative, aptly dubbed “It’s On,” showcases a prominent roster of BetMGM representatives, encompassing major figures from the realms of entertainment and athletics.

Imagine it as a short-form series: the inaugural installment will air during NFL matchups commencing Thursday, September 8th. The debut features Jamie Foxx, whom we encounter relaxing in a luxurious Bellagio suite, receiving sports betting tips from a group of icons: Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders, and Vanessa Hudgens.

The creative force behind “It’s On” is 72andSunny New York, with guidance from Peter Berg, renowned for his contributions to successes like “Entourage” and “Ballers.”

Raymond Doyle, BetMGM’s marketing chief, encapsulates it: “BetMGM is centered around enjoyment, and we’re striving to capture the audience’s focus in a manner unprecedented within the sports wagering landscape.”

Stay tuned for additional “It’s On” activity in the upcoming months, including Barry Sanders excelling at pickleball on his Malibu property, Jalen Rose undergoing a styling session with his barber, and Wayne Gretzky displaying his prowess on the ice.

The message is evident, as Doyle emphasizes: “We aim to demonstrate the entertainment value of sports betting, and we’re drawing inspiration from those timeless ensemble television programs to achieve this.”

Dive into the excitement” centers around harnessing the thrilling spirit of rivalry and transporting you directly to the core of the sports wagering universe. We’re set to launch incredible fresh promotions all year long across social platforms and television, allowing you to spread that enthusiasm with your crew and truly become immersed in the experience.