EveryMatrix, a premier business-to-business solutions provider within the online gaming sector, has named Bobby Longhurst as its new Chief Commercial Officer (CCO).

Longhurst possesses a vast amount of expertise in the field, having formerly acted as Managing Director at SportingTech and held high-level roles at other prominent organizations such as Pronet Gaming and SBTech. He conveyed enthusiasm about joining EveryMatrix at this juncture in their development, acknowledging their remarkable upward trajectory.

This designation is the most recent in a sequence of tactical maneuvers by EveryMatrix to reinforce its executive team. Stian Hornsletten, who previously held the position of Group CCO, was appointed CEO of Gaming on January 18th, creating the opportunity for Longhurst’s arrival.

Further solidifying their ranks, just forty-eight hours prior, Nikolina Gabelica came on board as Head of Lottery. Gabelica contributes over twenty years of experience within the lottery domain, having occupied senior and executive positions at Croatian Lottery and European Lottery.

Longhurst himself possesses over fifteen years of experience across various industries. Prior to entering the iGaming realm in 2017, he refined his business acumen as a Business Intelligence Director at a venture capital firm and subsequently as owner and CEO of his own human capital acquisition company, Farrell Longhurst.

Ebbe Groes, Group CEO of EveryMatrix, expressed his excitement regarding the new appointment, affirming that the company is dedicated to attracting top-tier talent within the industry.

Robert is a genuine icon in the online gaming industry. His expertise in business growth, product planning, and strategic foresight is precisely what’s required to propel EveryMatrix forward. We’re discussing entering untapped markets, investigating novel prospects within the sector, and truly challenging the limits of technological capabilities.”

Langherst continued, “I’m thrilled to captain the vessel at EveryMatrix. We have some innovative initiatives underway that I eagerly anticipate witnessing come to completion.”