Betfair Scores Major Deal as Official Wagering Partner of CONMEBOL’s Copa Libertadores and Copa Sudamericana
Betfair has secured a major three-year agreement with CONMEBOL, the South American football governing body, becoming the official wagering associate for its esteemed club tournaments, the Copa Libertadores and Copa Sudamericana.
This strategic alliance provides Betfair, a Flutter Entertainment subsidiary, with extensive branding and promotional privileges across multiple channels, encompassing broadcast, digital, and within the stadiums. This action underscores Betfair’s ambitious goals to penetrate the fervent South American football market.
Stephen Mault, Betfair’s Brand Director, conveyed his excitement about the collaboration, affirming the company’s delight in being linked to these legendary competitions that have consistently produced unforgettable instances in global football.
This accord aligns with Flutter Entertainment’s broader objective to broaden its international presence. The company has pinpointed Brazil, specifically, as a crucial market for expansion. As the Brazilian government currently examines the potential for regulating both physical and online gaming, Flutter Entertainment is strategically placing itself to leverage the prospective opportunities that await.
