AvatarUX, a burgeoning force in online casino game creation, has named industry leader Lara Falzon as its new Chief Executive Officer. This strategic decision coincides with a phase of substantial expansion for the company, as it broadens its footprint and unveils a series of innovative and captivating slot games.

Falzon, a seasoned professional in the iGaming realm, brings extensive expertise from her prior positions at prominent industry players such as Bragg Gaming Group, Red Tiger, and NetEnt. She assumes the role previously held by Nicola Longmuir, who effectively guided the company since the beginning of 2022.

Eager to usher AvatarUX into this new phase, Falzon highlighted the company’s pioneering spirit and the exceptional entertainment value of their games. Her objective is clear: to leverage this solid base and propel AvatarUX to even greater prominence.

Tomas Bäckman, Chairman of AvatarUX, expressed complete faith in Falzon’s leadership, underscoring her remarkable achievements and the pivotal part she will play as the company continues to grow and engage players with distinctive gaming encounters. This appointment signals an exciting new chapter for AvatarUX, and the industry eagerly anticipates their future creations.

Wed also like to extend our thanks for Nicola’s dedication over the previous two years and wish her success in her upcoming pursuits.”

A well-regarded game studio, AvatarUX, recognized for its novel gameplay features such as PopWins and MultiPop, has been taking steps to broaden its presence. In October 2023, they established a collaboration with Slotegrator, a prominent provider for internet casinos, to showcase more than 20 of their titles. This comes after a comparable agreement they secured with Soft2Bet earlier in February 2023, highlighting their aim to deliver their distinctive gaming encounter to a larger player base.