Reef Inks Sponsorship Deal with Sunderland AFC
Reef, a prominent British bookmaking firm, has inked a sponsorship agreement with Sunderland Association Football Club, a team aiming to return to the top tier of English football following their demotion from the second division.
The agreement will feature Reef’s logo extensively throughout Sunderland’s home ground, which accommodates just under 50,000 spectators. This encompasses in-stadium wagering services for all league and cup fixtures during the season. Sunderland supporters will undoubtedly encounter Reef frequently – on the club’s digital platforms and social media channels, on promotional signage surrounding the stadium, and even through exclusive offers and campaigns throughout the season. A select group of fortunate supporters may even be awarded a behind-the-scenes visit to the training facilities or other “priceless” opportunities.
Simon Clare, Reef’s Director of Public Relations, conveyed his enthusiasm for the collaboration, characterizing it as a “robust UK-focused partnership” and extending his best wishes to the club, particularly its devoted supporters, for the upcoming season.
Louise Wanless, Sunderland AFC’s Chief Communications Officer, also welcomed Reef to the club, emphasizing their standing as a premier British brand. She expressed her belief that this partnership will furnish Sunderland supporters with exceptional wagering services and anticipates a fruitful collaboration.
