The 2025 ICE and iGB Affiliate gatherings are on track to be the largest yet, with more than 1,000 vendors already registered. This represents a 20% surge compared to the record-setting 2024 event in London! The atmosphere is buzzing – interest in exhibition areas at the Fira Barcelona Gran Via location is incredibly high.

Although there’s room for further expansion in 2025, coordinators are dedicated to controlled, responsible growth that emphasizes a positive experience for all. It’s evident that both seasoned exhibitors and industry newcomers view these gatherings as essential to attend.

Clarion Gaming operates as a commercial entity, undoubtedly, but they also perceive themselves as frontrunners within the gaming sector, shouldering that duty with gravity. Expansion of the exhibition is a goal, naturally, but they aspire to achieve it in a manner advantageous to all parties and sustainable over an extended period. This endeavor commenced in 2013 when ICE debuted at ExCeL London. Initially, the exhibition floor encompassed 31,000 square meters. Annually since, they have heeded the feedback of exhibitors and attendees, strategically expanding the event to ensure optimal return on investment for all.

Alex Pratt, the individual overseeing all aspects of ICE, remarked, “Mere size isn’t the sole objective; ensuring the exhibition’s structure mirrors the industry’s dynamics is paramount. Our aim is for ICE and iGB Affiliate to fulfill the requirements of this global sector, and relocating to Barcelona will further facilitate this goal.”

ICE and iGB Affiliate will occupy Halls 1 through 5 of the Fira Barcelona Gran Via, providing 120,000 square meters of exhibition area. Furthermore, an additional 120,000 square meters have been secured at the venue to accommodate expansion over the subsequent five years.