The sports radio station TalkSport Bet has teamed up with BetVictor and PA Betting Services to provide horse racing services on its platform.

Under the agreement, PA Betting Services, a longtime collaborator with BetVictor, will furnish TalkSport Bet with a complete horse racing product. This encompasses data and wagering odds from racecourses in the United Kingdom, South Africa, and Japan.

TalkSport, a well-known sports radio broadcaster, entered the betting arena late last year with the introduction of TalkSport Bet. The platform was established through an initial collaboration with the BetVictor Group.

“We are thrilled to collaborate with TalkSport Bet on the launch of their impressive new sportsbook,” remarked Eugene Delaney, Head of PA Betting Services. “As a crucial ally to BetVictor for numerous years, it’s fantastic to witness their continued expansion and diversification.”

Eoin Ryan, Head of Sportsbook at BetVictor, stated: “We are pleased to join forces with a highly esteemed data supplier in PA Betting Services once more.

“The arrangement was a natural fit for us as we can always depend on them to deliver precise, top-notch data to our clientele, and we are certain that TalkSport Bet and its users will benefit from this.”

TalkSport has been a cornerstone of UK sports reporting for many years, featuring live English Premier League coverage and holding broadcasting rights to various other prominent sporting competitions and tournaments.

However, the brand broadened its horizons with the debut of TalkSport Bet late last year. The new wagering platform, driven by BetVictor’s technology, offers sports enthusiasts an array of features, promotions, and deals.

BetVictors Chief Customer Officer at the time, Brent Almeida, expressed his excitement about the joint effort. He remarked, “Working with such a revered brand in athletics is incredibly thrilling. TalkSport Bet will leverage the power of TalkSport radio and weave it into the wagering journey, providing enthusiasts with additional avenues to relish sports and connect with their favorite competitions.”