Betbazar, a business-to-business iGaming platform, is teaming up with sports data and broadcasting powerhouse, SIS (Sports Information Services), to substantially enhance its content portfolio. Through this collaboration, Betbazar will incorporate a diverse range of SIS’s acclaimed horse and greyhound racing offerings onto its marketplace, making them accessible to a wider network of providers.

This strategic alliance is mutually beneficial. For SIS, it broadens their market penetration and underscores their dedication to providing premium racing content. For Betbazar, it represents a significant stride in solidifying their status as a premier marketplace, particularly following the recent agreement brokered between Beter and Superbet.

Max Sevostianov, Chief Executive Officer of Betbazar, conveyed his excitement regarding the partnership, highlighting their commitment to delivering the most captivating and dynamic content within the sector. He views this as merely the commencement of a prosperous and enduring collaboration with SIS.

This news follows closely on the heels of SIS’s revised greyhound racing timetable with PGR, which will now be available through Betbazar’s platform, further bolstering its attractiveness to providers seeking exceptional racing content.

Andy Kelly, the Commercial Partnerships Lead at SIS, expressed his enthusiasm for the agreement, remarking, “We are delighted that Betbazar acknowledges the caliber of our offerings and technological solutions. They will be incorporating several of our most sought-after products and extending their availability to their clientele.”

This collaboration follows closely on the heels of another recent European horse racing accord for SIS, in this instance with the Spanish horse racing organization, Asociación de Hipodromos Españoles.