The UKs Betting and Gaming Council (BGC) is pushing for increased efforts from social media giants to encourage safer wagering practices. They are advocating for a collaborative approach to safeguard young individuals and those grappling with gambling-related issues.

In essence, the BGC wants these platforms to intensify their efforts in ensuring responsible gambling promotions reach the right audience. This entails minimizing the likelihood of such advertisements being seen by minors and individuals with a history of problematic gambling.

Although the BGC is eager to establish new protective measures for digital advertising, they perceive a lack of commitment from social media entities.

Michael Dugher, the BGC’s Chief Executive, has escalated this matter directly to UK Culture Secretary, Lucy Frazer. He is urging the government to press for enhanced action and cooperation from these companies.

Dugher stressed that the gambling sector is prepared to implement practical solutions, but requires social media platforms to reciprocate.

The BGC has observed encouraging outcomes from their endeavors, with the prevalence of problem gambling in the UK declining to 0.2% in 2022. Nevertheless, they maintain that further steps can be taken to restrict young people’s exposure to gambling promotions.

The British wagering sector, as embodied by the Betting and Gaming Council (BGC), is implementing measures to guarantee that solely grown-ups are exposed to gambling promotions. They are exercising particular caution regarding internet-based advertisements, given the ease with which young individuals can encounter them. Furthermore, the BGC has appealed to football teams to cease displaying betting advertisements on their social media platforms, as a considerable number of youthful enthusiasts track these accounts.